Type
|
Vocabulary |
Title
|
Local Government Audience List (LGAL) |
Description
|
Hierarchical list of audience types or segments of citizens to whom a service or local government resource is relevant. |
Purpose
|
To target the marketting and delivery of information and services. |
Version
|
0.01 |
Current status
|
|
Draft
Last updated 2004
Currently under review by esd-toolkit Business Improvement group and the Customer Profiling Project.
|
|
Location
|
www.esd.org.uk/standards/lgal |
Scope
|
Local Government |
Custodian
|
esd-Toolkit Controlled Lists Group |
Development
|
|
Under review with the potential to include:
... Composite/Neighbourhood Profiles
... Ethnicity
The esd-toolkit provides a public forum to receive and debate comments and proposals for alterations.
Implementation support is provided via the forum by Porism on behalf of the esd-toolkit, and various practioners and taxonomists.
|
|
License
|
|
Requires clarification.
The original vesion was produced by the LAWS National Project sponsored by the ODPM.
|
|
How Implemented
|
|
Produce an Application Profile for each of the 'Customer Journeys' of that the organsiation wishes to support, illustrating where LGAL is to be used, along with other vocabularies, and the mappings that enable information resources to be joined up as a result.
Also, can be used as the basis of researching the usage of services / channels etc and defining demographies.
Can be used with a Citizen Index by explicitly asking an individual to describe themselves using term(s) from the list.
Can be used to derive a term for a Citizen Index based on Intelligence of Address, Name.
|
|
Benefits
|
|
Enables relevant information to be pro-actively 'pushed' to target groups.
Enables external intelligence about the preferences and service useage from customer groups to influence improvements to service design, e.g. some services via SMS messaging on Mobile Phones, local presence providing targetted services, in particular communities with a signicant audience type.
|
|
Take Up
|
http://www.esd.org.uk/standards/lgal/viewer/UserUsageList.aspx |